Launching The Point.
27th June 2007
The Westin Hotel in Malta was the venue for the ‘island’ launch of The Point - Malta’s newest and most exclusive retail and leisure landmark. The event was co-ordinated, designed and managed by Underscore, attracting over 300 guests from all over Europe with our ‘get ready to fly’ invitation theme. This extended to merchandising, goodybags and exhibition signage. Once underway, the centrepiece of the event was our ‘IN FLIGHT movie’ that utilised material that we commissioned and art directed on the island before combing it with fly-through imagery of the development - all cut perfectly to music in-house. And kudos has to go to the Westin: the two giant screens provided and cinema style audio genuinely lifted the entire production.
The only downside was that - while it may have been the hottest point of the year in Malta - that the air-con had to be turned off due to power issues in Malta. That said, we’re assuming that won’t be a problem when we host the sister event in London!
We have completed a wide range of projects for The Point:
Identity
Advertising
Sales Brochure
Website
Video & Motion Graphics
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