Surf ‘N Turf
15th August 2007
After laying down the easigrass brand (get it?) we were asked to create an easigrass website with lots of personality, combining a fun, fresh and funky style with more serious product info.
The main aim of the site was to promote the versatility of fake grass showing how it can be used not only in the sporting world, i.e football pitches, but also in your own back garden. Forget mowing your lawn on Sunday afternoon, you can now go down the pub instead!
And so ‘easigrass world’ was born. An interactive, user friendly site where information is easily accessible and animations are fun and quirky. Building the site in flash gave us the ability to create movement and animation within a more structured and ‘traditional’ website layout, thus appealing to all levels of web user but still achieving the look and feel easigrass were after. By navigating around the site you can set bees off buzzing, and butterflies flying yet still find out useful information about product, cost and installation. Also, in the next few weeks an excellent game (that we created with our own fair hands) will be uploaded to the site based on the �bug� car that drives around London (see pics on the website) which will add to the fun elements of the site even more.
Bringing a further dimension to the site is the fact that it’s semi-dynamic. This allows easigrass to regularly update the news section remotely keeping the site fresh and informative, and more importantly for them, cost and time effective (because they are rushed off their feet!).
With this site we feel we’ve created a vehicle for easigrass to expand their business and gain potential clients they may previously not have reached using their existing marketing. Plus, it knocks spots off the competition.
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