Beat my score of 3!

Underscore have been appointed by The Carlyle Group to deliver the name to launch strategy for their mixed use regeneration of Oxford City centre.

This groundbreaking project will house new student and office accommodation in the heart of the city centre plus a top end retail scheme boasting quality brands in a quality environment.

Watch this space…

A new client for underscore, Dreamcards use Realview 3D technology that, so they claim, lets you “dream with your eyes open”. They wanted an attractive, eye catching design to promote their new Dream Wild cards, a collaboration with one of the worlds most celebrated wildlife photographers, Frans Lanting. By using these impressive images and a strong headline, we gave them everything they’d ever dreamed of. Sorry…

We need an ambitious, competent, fun graduate to act as a link between our clients and design team, whilst reporting to one of our lovely account directors for daily instructions – of which there will be many!

You will gain invaluable experience of a fast moving agency environment based in central London and will be given training and responsibilities from day one.

So what are you waiting for? Please send your CV to info@underscore.co.uk and don’t be shy!

It’s come a long way since the days of Morph.  This series of spots by Australian Director Liz Murphy and Taxi look more like CGIs at first glance, but were in fact built using real props and shot on full scale sets. Liz Murphy explains:

“We used the new Dragon Stop Motion software to capture all the images—saved us so much time—and used two Canon 1D MkIIIs and a Canon 40D. Since both have “live view” features, we could onion skin really easily between previous frames, and frames about to be taken. This made moving the camera far more achievable, and prevented making major mistakes as there wasn’t much chance of going backwards once we started doing some major dismantling and camera movement. The car and building spots were shot in reverse…

The camera movement was pre-plotted with hundreds of meters of measuring tape on the floor, on set walls and on a variety of portable stands. Each camera and dolly or crane had a minimum of three lasers measuring tiny increments of camera movement on up to 5 axes at once throughout each set—sometimes moving the camera less than one millimeter per frame.

Each animator was permanently armed with a ruler and calculator to plot and co-ordinate the movement of thousands of objects in tiny increments throughout the sets. A small army of over 25 animators, 10 technical crew manning laptops and cameras worked on the 3 commercials, plus three mechanics who were on hand when the car was shot being dismantled.”

Pretty impressive, made even more so when you consider they are selling insurance!

Building

Contents

Motor

Underscore has won a four way DM pilot pitch to introduce and promote Make It Cheaper.com - the largest independent broker of business gas and electricity contracts in the UK.

Our client, Nick Heath of MIC, said afterwards  “a brilliant presentation in a very competitive context… It was a tough decision as we saw a lot of good creative ideas during the day. However, we were attracted by the simplicity, scalability and optimism of your idea”

The people at NOW (No Other Way) have a unique brand promise to regenerate the land and people through environmentally focused business projects. So we’ve created them a brochure to generate revenue with origami style visuals to act as a guide on how to make the difference, keeping the visuals clean gives off a serious tone to the branding whilst the green logo points towards the environmental side in an unobtrusive and subtle way.

We were recently commissioned to create a series of adverts to run in Property Week for Keenan and Co. By using the ‘K’ to add personality and intelligence to the brand, and adopting an illustrative style, a set of ads that were eye catching, fun and distinctive were created.

Last weekend the ladies of underscore joined 1000’s of other ladies in Regents Park to race 5km and support Cancer Research in the Race for Life.

We all did really well, especially Katy who sprinted all the way to the finish and achieved a time of 25 minutes. The rest of us completed the race between 30 and 40 minutes. So well done to all of us.

So far we have raised a total of £645.00 but this will continue to grow whilst remaining sponsorship trickles in.

See above for a picture of us (except speedy Katy) outside number 9 with our medals :)