UK House

6th February 2008

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United Kingdom House.  In the heart of W1 London we have just taken ‘United Kingdom House’ through a re-brand.  Currently undergoing a high spec refurbishment, we were asked to develop a timeless and sophisticated brand for this eagerly anticipated commercial space.

Taking light inspiration from the stunning exterior whilst maintaining a contemporary and sophisticated feel, we shortened the name to ‘UK House’ and developed the ‘o’ in line with the buildings architectural detail.

With a positive response from all parties involved.  The logo is being introduced into the reception area of the building and all promotional materials underway.

Shhhh…….

22nd October 2007

Shhhhh��

A destination for the more discerning customer, St John’s Wood is a hidden treasure buzzing with designer fashion boutiques, independent cafes, and mouth watering delis.

So who better than Underscore to create a timeless brand that will appeal to ‘the chosen few’.

Because its not for everyone you know. So keep it to yourself…….

Institutional Branding.

25th July 2007

Challenged with the task of designing a historically inspired brand for a holistically inspired school in the heart of Wales, we knew we had a challenge on our hands. But that’s just the way we like it of course. St David’s will open its doors in 2009 and will offer a fully rounded education to pupils aged 13 to 18, focusing on academics, the arts and sports with a strong emphasis on rugby.