Recent Features

Bringing The Streets to Life

18th February 2008

Cavern Walks Drop In Ad

Cavern Walks Advertising goes Digital

Street Live is a new and outstanding communication channel that delivers high impact advertising to your target audience on a daily basis. These unique sites consist of outdoor digital panels rotating at 360 degrees to deliver up to the minute, exciting and highly memorable campaigns.

Underscore was commissioned by Warner Estate to design and produce a series of high impact, digital moving adverts for Liverpool’s Cavern Walks Shopping Centre.

The Valley

12th February 2008

Underscore was asked to create promotional material to launch a ground breaking eco tourism project for South Wales, called ‘The Valley’.

The Valley will be created to drive eco-tourism through 3000 acres of the Rhondda Valleys. The masterplan has been developed by Jonathan Adams, the acclaimed architect behind the Millennium centre in Cardiff and will create a truly world class eco park, providing sustainable housing, multiple leisure facilities and 10,000 jobs.

The project will set global benchmarks and enable the local community to achieve positive changes that will leave an incredible legacy for future generations. Each Valley offers something different, whether it be a fantastic natural bowl ideally suited to live music, or a picturesque plain soon to be home to a golf course.

The finished video ties in nicely with the original installment and features Jonathan Adams, the architect behind Cardiff’s Millennium Centre, talking us through his thoughts on the project.

The Alphabet has 25 letters

10th February 2008

CBeebies CD/DVD

Don’t get me wrong, I think CBeebies is fabulous and so does my 3 year old son Q, but why when he is now totally hooked on the CBeebies CD and DVD (we bought for him at Christmas), is the A-Z alphabet section missing the letter X?

Not a Xylophone or X-ray in sight!

My son loves reciting the alphabet - any ideas how I explain the missing X?